Yara’s strategy is designed to strengthen our core business, improve resilience, and create sustainable value in an increasingly volatile world. We focus on driving performance and competitiveness today, while growing profitably from our core over time — enabling Yara to deliver on its purpose.
Yara is a purpose driven company. Our mission — to responsibly feed the world and protect the planet — defines why we exist and guides our long term direction.
Supporting global food systems requires a strong, competitive, and financially resilient business. Our strategy is therefore built to balance sustainability goals with disciplined execution and profitable growth, ensuring we can create impact over time.
Yara’s strategy is built around two strategic pillars that define how we focus our efforts, allocate resources, and create value over time. Together, they ensure strong performance today while enabling disciplined growth from our core.
We strengthen the resilience and profitability of our core business to perform across cycles and in a more volatile operating environment. This pillar focuses on improving capital productivity, managing cost and risk exposure, and optimizing how our global system operates.
We pursue disciplined growth by building on Yara’s core products, assets, and capabilities, scaling where we have clear competitive advantages and strong economic returns.
Through a sharp focus on the core, disciplined execution, and strong financial foundations, Yara is well positioned to navigate volatility, support global food systems, and create sustainable value over time.
Our mission is our reason to exist. Our vision for the world is based on ensuring a nature-positive food future.
Learn moreSustainability is integral to our core business strategy and how we fulfill our ambition.
Learn moreWe aspire to create trust and to demonstrate our commitment to acting with consistent integrity.
Learn moreSafe by Choice is the name Yara has given to its journey towards zero harm. It applies for people, products and processes.
Learn moreAsia and Oceania